360 photography is used primarily by e-commerce websites, to give shoppers a more realistic impression of a product than static images. The use of interactive 360 spins has been linked to an increase in sales and lower returns of unwanted goods.
Often multiple static or still product images can provide enough visual feedback. But, sometimes this is still this is not enough. 360 Product Photography takes visual communication in the digital world a step further by allowing customers to view at any angle required while offering customers an interactive and immersive retail experience. Bridging the gap between virtual and reality, 360 product photography is a way to enhance a customer s online experience while also building confidence.