Why Interactive Video will help to grow your Gite Business

Why do I need an Interactive Video?

Interactive video is very quickly becoming a well-established and widely used tool for marketing and of those marketers, 78% it to be an effective strategy. On top of that, 85% of business use video as a marketing tool. This was 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016

Those numbers will only continue to increase as businesses look to discover different tactics and figure out which style of video fits most with their target clients.

What is an Interactive Video?

Traditional video is the type of video that you are probably most used to. When you play a traditional video, you click “play” to start to the content, with the options to pause, rewind, fast forward and restart the video during the experience. Aside from those limited functions, there isn’t much you can do to interact with a traditional video.

An interactive video gives your potential customer the ability to interact with your gite video using a variety of tools. Viewers can click, drag, scroll, hover, gesture and complete other digital actions to interact with the video’s content, similar to the way they’d interact with web content. As you think about whether an interactive video is right for your business, consider the three main reasons …

1. Engaging

When your viewer is watching a traditional video, they can be easily distracted.

87% of viewers are often using more than one device at any one time, which means you are already competing for your potential client’s attention.

The interactive video makes viewing active instead of passive, creating an immersive experience that grabs and retains your viewer’s attention and results in a 591% rise in user interaction, a huge increase that you as a gite owner cannot afford to pass up.

2. Memorable

It is a superb opportunity for you to engage your potential customer with your content in an interactive video which makes them more likely to remember you.

Even if your potential client does not interact with the video itself, interactive video ads are 32% more memorable than traditional video advertisements.

3. Enjoyable

Interactive video is just simply more enjoyable than traditional video. It is a brilliant way to add a moment of excitement to the user experience as your viewers explore an interactive story and learn more about your holiday home in a fun way.

There are several different functionalities you can build into an interactive video, but the most commonly used options are:

  1. Hotspots: clickable areas within a video; these buttons can take a viewer to another web page or show content directly within the video, like Gite pricing
  2. Branches: Provide a different path that a viewer can take to control and choose the content they view.
  3. Data inputs: Form fields provide an interface whereby the user can enter information like name, age, phone number etc.

These tools create a more fun and engaging experience for the viewer and turn a potentially static video into something more memorable, enjoyable and interactive.

Get in touch to talk about your video.

About Me

Hi. I’m Mike, owner of Creativus Imago Photography, based in South West France (Dordogne) and the UK.

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